Company: Goose Cube Project
Goose Cube Project (defunct) was an experiential art and design agency, aimed at bringing mobile art installations to the public. By working with various artists to create these immersive experiences, Goose Cube Project aimed at creating a distributed museum.
Project Duration: 8 weeks
Team: Steven Ochs (CEO)
A bold refresh, from branding to product experience, driven by market and user research.
Project Summary
Goose Cube Project was in its infancy, just having launched its second prototype. For two months, the CEO, Steven Ochs, and I refined the company's branding, product, and business strategy in order to prepare for pre-seed funding rounds.
Skills
Branding, User Research, Market Research, Strategy
Branding
To balance the sophistication of a museum with the quirkiness of a decentralized art collective, we made sure our color story and typefaces were modern and bold, yet readable. The uniform weights and geometric shapes of our chosen typefaces ensured harmony with the logo.
Prototype Testing + User Research
In our research efforts, we needed to better understand the attitudes, goals, motivations, needs, and pain points of various stakeholders in the Goose Cube system. To do so, we tested two prototypes. The first prototype was hosted at Rex Hill Winery in Newell, OR. At this location, semi-structured interviews were used. The second testing was conducted at the Clackamas Town Center in Portland, OR. Here, we utilized surveys and semi-structured interviews. In both cases, participant observation was used.
After conducting data analysis, some data was used to improve the product experience. This translated into improved wayfinding and clearer signage. These findings and subsequent design improvements translated to a 20% increase in weekly ticket sales.
The other data was used for business strategy. Using primary and secondary research, I made a systems map that allowed us to clearly outline a niche in the market that Goose Cube Project's unique market value:
Pitch Deck
After conducting further market research, analyzing competitors and industry trends, we created a pitch deck that clearly outlined Goose Cube Project's values, mission, market opportunities, and plans for growth. This pitch deck allowed Steven to gain initial interest and funding from angel investors.